Asset Library

Retal

BRAND

Asset Library

RETAL-LOGO-WHITE-new

01. Logo Design

The “Retal Urban Development”

logo presents a refined blend of traditional and modern design elements, reflecting the company’s commitment to innovation and respect for heritage.
The logo comprises both Arabic and English components, indicating the company’s roots and its global outlook. The logo’s design likely symbolizes growth, stability, and modernity, which are essential qualities in urban development. The use of abstract shapes and clean lines suggests a forward-thinking approach and a commitment to quality and innovation.

01. Logo Design

The logo is designed to be

versatile and adaptable across various backgrounds, ensuring it remains visually striking and recognizable.

02. Typography

Arabic font

Arabic font

29LT ZARID Display:

A Contrasted Typeface

29LT Zarid Display is bold by nature and extreme in character. Its evident strong contrast between thick and thin pen strokes is abrupt and dramatic. Zaid Display type family is intended for display uses and consists of 4 weights: Light, Regular, Medium, and Bold.

SangBleu Kingdom

SangBleu Kingdom is a member of the SangBleu series designed by Swiss Typefaces between 2007 and 2017. It fits between SangBleu Empire and SangBleu Republic, in regard to letter shape and contrast. The family is available in five weights with matching italics.

ABC Favorit

ABC Favorit is a straightforward, low-contrast grotesque that combines geometric rigidity with subtle oddities and a humorous touch. It’s available in five weights with corresponding italics, as well as a few special cuts and an underlined version, Favorit Lining.

03. Color System

Main and Primary Colors

PRIMARY COLORS

Secondary Colors

SECONDARY COLORS

04. Patterns

05. Iconograpghy

A minimalist and modern design

characterized by clean, thin lines and simple geometric shapes.

The monochromatic color scheme, typically black on white, enhances visibility and versatility across various applications. Designed for clarity and functionality, these icons effectively convey essential information and services, such as accessibility, navigation, amenities, public utilities, safety, and leisure activities. Ideal for urban development projects, the icons not only serve practical purposes but also contribute to a cohesive and aesthetically pleasing visual environment.

Black

Icons Black

Brown

Icons Brown

White

Icons White

06. Slogan

"Build for Generations" captures the essence of Retal Urban Development's mission.

It signifies a dedication to creating enduring value through high-quality, sustainable, and community-focused urban development. This slogan is a promise to current and future generations that Retal is committed to building a legacy of excellence, innovation, and care for the environment and society.

Arabic Slogan

English Slogan

07. Brand Guidelines

At Retal, our brand represents trust, quality, and innovation

We believe in building more than just homes – we build communities that inspire. Our brand identity reflects our commitment to quality, trust, and innovation.